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Peter Chamberlain from Garden Care Warwickshire: “Said that he has had a 400% ROI in the first 3 months of having his new Web Site”
Someone wrote in a business blog I read earlier “Has Google changed its SERP results, I’m no longer number one, has anyone else noticed a change?” It made me think, how often does Google change its SERPS?
The answer is quite simple, it’s got to be millions of times a day. Hasn’t it?
There was a time when Google would visit even the biggest sites once a week, once a month or only 6 times a year. Now Google visits certain sites such as www.bbc.co.uk, www.sky.com and www.guardian.co.uk every 15 mins.
Try it now. Take a very recent headline from the Guardian news page, then search for it. If it doesn’t appear, wait five minutes, then search again. – it should be in the top 5 searches (depending on how many words you used).
Now copy a handful of words from the article and paste them into google search. Again the result will be the new page.
Think about how many keywords have therefore changed in the last five minutes and how this has therefore effected 1000s of SERPS results with ten of thousands of derivatives of keywords and permutations on the results.
SERPS are therefore changing all the time. As one result goes to the top of the Google SERPS, others are slipping down. And as the new article gets less credit or another usurps it, then that too will slip down, thus changing the SERPS again.
What does this tell you? – SEO is not a one-time event.
Think about it, when you get a new car or move into a new house everything is just rosy, it all just works.
After a while things wear out and you have to replace or service them. A little further down the line and you’re thinking about buying new again.
SEO is not so different. Unless you keep on top of your website it will become stale and it’s overall position will slip.
SEO Warwickshire can work with you over time – design your website, help your website increase it’s search position and help you to keep it there.]]>